CRM Online: Contact Us Web Form Made Easy!

The Microsoft Dynamics CRM Online’s March 2009 Service Update introduced a very nice feature called “Internet lead capture” that is very useful for most small medium businesses (SMB).  It can save a lot of time by automatically capturing ANY web form entries and loading them into Microsoft CRM Online.
Here are some good links:
We had updated our Workopia website’s Contact Us web form to utilize this new Microsoft CRM Online Internet lead capture feature.  It was really easy to setup and works the very first time.  It took only about 30 minutes from start to completion and now anyone that submits our Contact Us web form, the data will go directly in to our Microsoft CRM Online system.  Very cool.
Some notes about setting up:
1. The Landing Pages setup wizard is very user friendly, since this is an initial release, the choices are pretty basic but should be enough to get the job done
2. There are only 32 CRM Lead fields (last name, first name, company, title, email, business phone, address, etc.) that are available for use on a landing page.  Currently, it doesn’t support adding other CRM Lead fields to this list.  Again this works for most landing pages.  Update: All Lead custom fields are available with latest version.
3. In case you do need to capture data that is not a direct map to any of the 32 CRM Lead fields – I would suggest picking one of the un-used 32 CRM Lead fields to capture the data and then use a CRM Workflow rule to move this field’s data to the proper CRM Lead field after it is in CRM Online.  Update: All Lead custom fields are available with latest version – so use a custom field instead. 
4. I would prefer the “Lead capture form” option for most cases.  This allows for total control of our Contact Me Request web form looks, feel and function.  However, for a quick and simple web form to capture data, I’d suggest trying out the “Lead capture page” option.  Using this option, the web form is automatically generated and hosted by Microsoft CRM Online.  Here is an example of our CRM User Performance Report Online FREE Registration web form using this option
5. I want to be email alerted whenever someone submitted our Contact Us web form, however this option is not built-in.  Instead here is a good “keep it simple” work-around: we had our web site developer customized the Landing Page’s Submit button URL page with the functionality to send an email alert.  Or if you are using the “Lead capture form” – setup your page to email the alert or confirmation whenever the form is submitted.  Any good web administrator or programmer should know how to perform this work-around


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Frank Lee, Microsoft CRM MVP since 2006

About Frank Lee

Microsoft Dynamics 365 CRM/xRM consultant in San Francisco, USA.  Awarded the Microsoft MVP (Dynamics 365/CRM) 12 consecutive years from 2006 to 2018. Actively involved with Microsoft Dynamics CRM implementations since Microsoft CRM v1.0 beta (2002). Super passionate about everything CRM, especially in the areas of Cloud Computing, A.I., Digital Transformation and Automation.
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4 Responses to CRM Online: Contact Us Web Form Made Easy!

  1. Randy says:

    I see how you are using the "unused" field names…the question is "are you changing the field names in the Attributes, so the fields show the correct name you had intended them to be?" Then running the workflow to move the data to the correct field?Is there a chance that CRM will eventually give us the ability to select all Lead Fields?Randy Thomas

  2. Frank says:

    All Lead custom fields are available with latest version. I would suggest creating a custom field and label it the way you like and then use workflow to copy that data to the proper field.

  3. Josh Watts says:

    Thanks but i think eMail alerts should be OOB

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